{"id":57,"date":"2026-01-27T11:14:49","date_gmt":"2026-01-27T11:14:49","guid":{"rendered":"https:\/\/www.tanacskozo.hu\/?p=57"},"modified":"2026-01-27T14:18:03","modified_gmt":"2026-01-27T14:18:03","slug":"tobbet-dolgozol-megis-csokken-a-profit","status":"publish","type":"post","link":"https:\/\/www.tanacskozo.hu\/index.php\/2026\/01\/27\/tobbet-dolgozol-megis-csokken-a-profit\/","title":{"rendered":"T\u00f6bbet dolgozol, m\u00e9gis cs\u00f6kken a profit?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Mi zajlik val\u00f3j\u00e1ban a biztos\u00edt\u00e1sk\u00f6zvet\u00edt\u0151i piacon 2025\u20132026-ban?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A magyar biztos\u00edt\u00e1si piac 2024-ben jelent\u0151s b\u0151v\u00fcl\u00e9st mutatott: a teljes d\u00edjbev\u00e9tel <strong>11,9%-kal, 1 843 milli\u00e1rd forintra n\u0151tt<\/strong> az el\u0151z\u0151 \u00e9vhez k\u00e9pest, \u00e9s az \u00e9let- valamint nem-\u00e9letbiztos\u00edt\u00e1si bev\u00e9telek is emelkedtek.<br>Ez els\u0151 r\u00e1n\u00e9z\u00e9sre j\u00f3 h\u00edrnek t\u0171nik a szektor eg\u00e9sz\u00e9nek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e9gis, amikor a k\u00f6zvet\u00edt\u0151k mindennapi m\u0171k\u00f6d\u00e9s\u00e9t n\u00e9zz\u00fck, egyre t\u00f6bb c\u00e9gvezet\u0151 \u00e9rzi \u00fagy, hogy <strong>t\u00f6bbet dolgozik, m\u00e9gsem l\u00e1tszik t\u00f6bb profit a k\u00f6nyvekben.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mi\u00e9rt?<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A piac struktur\u00e1lis kih\u00edv\u00e1sai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A piacot egyre \u00f6sszetettebb szab\u00e1lyoz\u00e1si k\u00f6rnyezet jellemzi, a technol\u00f3giai elv\u00e1r\u00e1sok gyorsan n\u0151nek, \u00e9s a verseny szerkezete is folyamatosan \u00e1talakul.<br>Az MNB statisztik\u00e1i szerint a magyar biztos\u00edt\u00e1sk\u00f6zvet\u00edt\u0151i szektorban m\u0171k\u00f6d\u0151 f\u00fcggetlen alkuszok \u00e9s t\u00f6bbes \u00fcgyn\u00f6k\u00f6k sz\u00e1ma \u00e9s aktivit\u00e1sa is folyamatosan v\u00e1ltozik a piaci dinamika hat\u00e1s\u00e1ra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1r a teljes piac n\u00f6vekedett, ezt nem minden alkuszc\u00e9g \u00e9rzi egyform\u00e1n.<br>Ennek oka sok esetben nem a bev\u00e9tel nagys\u00e1ga, hanem az, hogy a m\u0171k\u00f6d\u00e9s m\u00f6g\u00f6tt <strong>egyre nehezebben sk\u00e1l\u00e1zhat\u00f3, adminisztrat\u00edv terhekkel terhelt folyamatok \u00e1llnak<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Konkr\u00e9t piaci mutat\u00f3: n\u00f6vekv\u0151 volumen, cs\u00f6kken\u0151 hat\u00e9konys\u00e1g?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A magyar biztos\u00edt\u00e1si piac d\u00edjbev\u00e9tele 2024-ben el\u00e9rte az <strong>1 843 milli\u00e1rd forintot<\/strong>, ami <strong>11,9%-os \u00e9ves n\u00f6veked\u00e9st<\/strong> jelent.<br>Ez pap\u00edron er\u0151s teljes\u00edtm\u00e9ny.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A k\u00f6zvet\u00edt\u0151i oldalon azonban sokakn\u00e1l a bev\u00e9tel <strong>nem n\u0151 ar\u00e1nyosan<\/strong> az al\u00e1bbi t\u00e9nyez\u0151kkel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>az adminisztr\u00e1ci\u00f3s terhekkel<\/li>\n\n\n\n<li>a compliance k\u00f6telezetts\u00e9gekkel<\/li>\n\n\n\n<li>\u00e9s a technol\u00f3giai elv\u00e1r\u00e1sokkal<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Mi\u00e9rt \u201el\u00e1tszik\u201d m\u00e9gis gyeng\u00e9bbnek a m\u0171k\u00f6d\u00e9s?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sok biztos\u00edt\u00e1sk\u00f6zvet\u00edt\u0151 tapasztalata szerint:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>a hat\u00e9konys\u00e1g nem javul ar\u00e1nyosan a munkamennyis\u00e9ggel<\/li>\n\n\n\n<li>a manu\u00e1lis adminisztr\u00e1ci\u00f3 s\u00falya folyamatosan n\u0151<\/li>\n\n\n\n<li>a digit\u00e1lis versenyben egyre t\u00f6bb automatiz\u00e1l\u00e1si elv\u00e1r\u00e1s jelenik meg<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ennek k\u00f6vetkezm\u00e9nye, hogy egyre t\u00f6bb szerepl\u0151 \u00e9rzi \u00fagy:<br><strong>t\u00f6bbet dolgozik, m\u00e9gis stagn\u00e1l vagy cs\u00f6kken a profitabilit\u00e1sa.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc49 Ha szeretn\u00e9d tiszt\u00e1bban l\u00e1tni a saj\u00e1t helyzetedet<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A teljes, ingyenes piaci elemz\u00e9s itt \u00e9rhet\u0151 el:<br><strong><a href=\"https:\/\/www.tanacskozo.hu\/index.php\/tanulmany-letoltese\/\" data-type=\"page\" data-id=\"68\">Viharjelz\u00e9s a Biztos\u00edt\u00e1sk\u00f6zvet\u00edt\u0151i Piacon \u2013 Piaci helyzetk\u00e9p \u00e9s diagn\u00f3zis 2026-ra<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mi zajlik val\u00f3j\u00e1ban a biztos\u00edt\u00e1sk\u00f6zvet\u00edt\u0151i piacon 2025\u20132026-ban? A magyar biztos\u00edt\u00e1si piac 2024-ben jelent\u0151s b\u0151v\u00fcl\u00e9st mutatott: a teljes d\u00edjbev\u00e9tel 11,9%-kal, 1 843 milli\u00e1rd forintra n\u0151tt az el\u0151z\u0151 \u00e9vhez k\u00e9pest, \u00e9s az \u00e9let- valamint nem-\u00e9letbiztos\u00edt\u00e1si bev\u00e9telek is emelkedtek.Ez els\u0151 r\u00e1n\u00e9z\u00e9sre j\u00f3 h\u00edrnek t\u0171nik a szektor eg\u00e9sz\u00e9nek. M\u00e9gis, amikor a k\u00f6zvet\u00edt\u0151k mindennapi m\u0171k\u00f6d\u00e9s\u00e9t n\u00e9zz\u00fck, egyre t\u00f6bb c\u00e9gvezet\u0151 \u00e9rzi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":58,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,6],"tags":[],"class_list":["post-57","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hatekonysag","category-mindennapok"],"_links":{"self":[{"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/posts\/57","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/comments?post=57"}],"version-history":[{"count":6,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/posts\/57\/revisions"}],"predecessor-version":[{"id":75,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/posts\/57\/revisions\/75"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/media\/58"}],"wp:attachment":[{"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/media?parent=57"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/categories?post=57"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tanacskozo.hu\/index.php\/wp-json\/wp\/v2\/tags?post=57"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}